10 Content Ideas for Hotels

The hotel industry is a constantly evolving and competitive field that demands the generation of new and captivating content to attract and retain customers. In the current digital age, a successful hotel business must establish a robust online presence. However, producing novel and imaginative content ideas can be challenging, especially considering the vast amount of existing content.

In this article, we will examine some examples of content pillars and content categories that hotels can utilize to distinguish themselves from competitors and expand their customer base.

1. Meet the Staff

Hotels can leverage the power of "Meet the Staff" as a content pillar to give guests an exclusive peek into the personalities that make their stay remarkable. This creates a special opportunity for guests to connect with the staff, understand their roles, and develop a genuine affinity for the hotel. By showcasing the people behind the brand, hotels can humanize their business and make it more appealing.

2. Virtual Tours

Offer virtual tours of your hotel's rooms, amenities, and surrounding area, giving guests a preview of what they can expect before they arrive. By using "Virtual Tours" as a content pillar, hotels can give prospective guests a glimpse into their property and entice them to book a stay. These tours provide an immersive experience, allowing travelers to explore the hotel's amenities and design from the comfort of their own screens. This initiative can help hotels differentiate themselves from competitors and boost bookings.

@girlgoneabroad Let me know what you think of this luxury Copenhagen stay! @Guldsmeden Hotels #manonlessuites #copenhagen #luxuryhotel #hotelroom #hoteltour #denmark ♬ Romantique - Brigitte Bardot

3. Culinary Delights

Showcase your hotel's culinary offerings, from the signature restaurant to room service options. "Taste the Very Essence of Your Destination" - a lip-smacking content pillar that will have your taste buds tingling! Hotels can tantalize guests with insider knowledge on local food markets, top-notch restaurants, and must-try dishes that will have them licking their plates clean. And who knows, they might even discover a new favorite food or two! 

4. Seasonal Promotions 

Seasonal promotions are like a secret weapon for hotels! It's a way to create customized marketing campaigns that cater to the unique needs and desires of your audience, depending on the time of year. So, whether it's summer, winter, or anything in between, your hotel can create a buzz and drive more bookings with irresistible offers and deals. And let's not forget the added bonus of standing out from the competition and building a loyal customer base. Seasonal promotions are a win-win for both hotels and travelers!

5. Sustainability

Sustainability is becoming increasingly important for travelers, making it a valuable content pillar for hotels. By highlighting eco-friendly initiatives, hotels can appeal to socially conscious guests and reduce costs by improving operational efficiency. Sustainable practices can also enhance brand reputation and increase customer loyalty, making it a smart business strategy.

6. Traveling with Kids: Tips for a Stress-Free Stay 

"Traveling with Kids: Tips for a Stress-Free Stay" is an ideal content pillar for hotels looking to offer families a relaxing vacation with their kids. Who says parents can't have a good time while keeping their kids entertained? By providing practical tips and focusing on family-friendly amenities, hotels provide a memorable and enjoyable experience for everyone. This can lead to increased guest satisfaction, loyalty, and positive reviews.

@dinosanddiggers Hotel room escape room 🗝🔑🔐 Staying in a hotel room with kids can be tough but I promise this game will make it more fun! Lock a toy in the safe and hide the 4 digits they need around the room for them to discover or solve. Mine absolutely loved the little activities I set up to find each number, they ask to do it whenever we stay in a hotel room now. Give it a try and let me know how it goes. #hotelwithkids #travelingwithkids #vacationwithkids #kidfriendlyhotel #travelhacks #familytravel #kidsactivities #kidsactivity #kidstraveltips #traveltips #momhack #momhacks #escaperooms #travelgames #roadtripswithkids #travelwithkids #takethekids #kidstravel #familyadventures #hotelliving #kindergarten #kidsactivitys #kidsplay #kidsplayideas #playideas #playideasforkids #kidsofinstagram #kidsoftiktok ♬ Cool Kids (our sped up version) - Echosmith

7. Travel Tips

If you are seeking to create an unforgettable guest experience, we strongly recommend using ‘Travel Tips’ as a main content pillar. By sharing insider knowledge on everything from the top-rated local attractions and best dining options to transportation tips and safety precautions, hotels can establish a bond based on trust with their customers. This brings along greater guest loyalty, positive word-of-mouth marketing, and ultimately, an increase in revenue.

8. Hidden Gems to Discover Near Our Hotel

This type of content gives hotels an edge in creating an unforgettable guest experience. By revealing secret spots and off-the-beaten-path destinations, hotels can show their guests a good time, encourage them to explore more, and possibly inspire their next adventure.

9. Pet-Friendly Travel

"Pet-Friendly Travel" is a fantastic content pillar for hotels who want to roll out the red carpet for furry travelers. By offering practical advice and spotlighting their pet-friendly facilities, hotels can create a paw-some experience that pet owners will wag their tails for. This not only builds guest loyalty but also shows that the hotel understands their guests' needs and wants.

10. A Guide to City's Festivals and Events

This is the ultimate content pillar for hotels to help their guests immerse themselves in the local culture and have a blast while doing so! By providing the inside scoop on local festivals, events, and cultural activities, hotels can help guests create noteworthy memories and connect with the destination in a fun and playful way, all while supporting the local businesses. 

If you're looking to add some excitement to your content creation, search no further! Our AI copywriting tool is available to ignite your creativity and provide you with a variety of fresh and distinctive content ideas that will captivate your audience. Simply tell us what you're looking for, and we'll handle the rest. Take a look at the example below to get inspired!

AI-generated content for hotels

If you'd like to see more examples of how this works in action and gain a better understanding of its practical applications, schedule a demo here. 🚀

As well, to learn how to create Social Media Marketing Strategies for Hotels.